Today, every chiropractic business needs an effective digital campaign to keep up with the competition. If you are ready to boost your practice’s reputation and bring in more traffic to your page, then pay-per-click (PPC) advertisements are a superb choice for you. A PPC campaign is essential to your chiropractic marketing strategy.
At PatientBoost, we’re a digital marketing agency that specializes in chiropractic marketing. We know the chiropractic industry inside and out. Our research shows that paid ads on popular search engines, like Google and Bing, will help drive potential patients straight to the landing page of your chiropractic website.
If you want your chiropractic practice showing up at the top of Google or Bing search results even above the organic search results, then consider using our services for your chiropractic advertising.
The most significant benefit of PPC is bringing awareness of your practice to your relevant audience. You may be the best chiropractor around—but unless people searching for a local chiropractor can see you in their search results, they won’t know.
That’s why we use search engine optimization (SEO) to enhance your organic ranking in search results (say, for example, when someone searches “lower back pain doctor” in your service area) and pay-per-click (PPC) advertising to place paid ads atop the search engine results.
Today, most people depend on search engines like Google and Bing to inform them of the best medical treatment options near them. It’s essential to have a good Bing and Google ads campaign to show off the services you offer. Your main goal is to have potential clients visit your site after doing a search and clicking on your ad.
At PatientBoost, our Bing and Google ads for chiropractors utilize the most effective keywords and use local SEO to reach your specific target audience. We understand and specialize in the chiropractic industry. Our expertise gives us all the proper knowledge to craft perfect ads for chiropractors.
PPC advertising is a perfect option for businesses that need more exposure and a fresh incoming patient trail. Whether you are a new business or a business with a long history, PPC can improve your numbers by bringing new potential patients to your site. With PPC, you only pay when a user clicks on your ad and visits your practice’s website, which allows you to set your own budget.
If you are worried about PPC’s costs, remember that PPC ads are all about the return on investment. Each time someone clicks on your advertisement, they now know your practice exists and have landed on your website, where an optimized site should compel them to contact you for a consultation or to make an appointment.
PPC works well paired with our other digital marketing services for chiropractors, such as SEO. With SEO and PPC together, you have the highest chance of converting your potential clients into leads and your leads into customers. The end goal is new clients and increased revenue.
You can have PPC ads run for specific keywords that users frequently search when looking for a chiropractor near them:
On Google and Bing, PPC ads show up at the top of the search results page, so they will be the first items that users see and read.
Besides reaching your target audience quickly and effectively, you’ll find many other advantages to using PPC advertisements for your practice. PPC allows you to track and monitor the success of your website. You can see how many users click on your ad and visit your site, as well as how long they spend on your website. You can further see how many times a particular ad is a reason you gained a new customer.
If you notice that a PPC ad is not bringing in the traffic you want, then you can always tweak or replace that ad. You won’t need to keep spending your money on a PPC campaign if you are not getting the ideal results.
PPC is such a luxury relative to traditional marketing strategies, such as phone books and street ads. Traditional marketing methods like those don’t provide any ability to track and monitor their success. PPC platforms are the perfect opportunity to see how your target audience responds to your content and service pages.
Overall, PPC advertising through Google ads for chiropractors is the ideal way to receive a high return on investment. You merely sit back and relax—and let the clicks roll in. We will design your chiropractic Google and Bing ads using our professional expertise.
Both PPC and SEO can boost your website’s visibility and rank you higher on search engines. They both share the goal of increasing your traffic by bringing in more potential patients. However, SEO focuses on keyword research and page content creation so that your webpage signals to Google’s algorithm that you are a trustworthy and reputable business site. SEO works well for established practices, and it builds organic traffic gradually over time.
On the other hand, PPC is a great way to start your marketing campaign if you haven’t many patients yet and want to kick-start your business. PPC advertisements are ideal for short-term goals of bringing in new patients to your website, while SEO campaigns are better when you aim toward long-term goals. Every chiropractic practice should use both.
Crafting your chiropractic PPC ads is one of the most critical elements of the process. Google looks for high-quality ads to feature in its limited ad section. Well-written ads have an advantage over more expensive ads. As an experienced digital marketing company that specializes in the chiropractic industry, we know precisely how to create the optimal ad campaign for your practice.
At PatientBoost, we bring you the skills to understand and analyze your local audience as well as local competitors. This analysis allows us to tailor your ad campaign and fine-tune your budgeting. We will promise you significant results on return on investment. When we write each ad, we have you and your unique practice in mind. We also test all ad groups to guarantee your success.
Our tried and true keyword optimization and targeting strategies are essential when starting a chiropractic ads campaign. You can trust our data-driven approaches to make sure your Google or Bing ads will rank high. We also base our ads on your specific geographic location to make sure it’s reaching people looking for a chiropractor near you. PPC platforms such as Google Ads and Facebook ads allow practices to reach people by location. Such geographic targeting will maximize your results.
Most importantly, we craft our ads to send potential clients straight to a call to action on your website’s landing page. You will experience a higher conversion rate of clicks-to-clients using professional PPC advertisements. If you work with us, you have the benefit of tracking your ad campaign’s progress. We’ll keep you informed about your ad’s activity 24 hours a day, seven days a week. You can expect only the latest digital marketing techniques when you work with us.
Book a free 1:1 Patient-Acquisition Strategy Session with one of our specialists and see how our services could work to drive new patients to your practice. We only accept one practice per area, so book a session today and see if your area qualifies.